DREAMTOWN:
THE STORY OF ADELANTO
CROOKED MEDIA
In 2023, I had the opportunity to create the podcast key art and branding for Crooked Media’s original podcast and Tribeca Film Festival submission, “Dreamtown: The Story of Adelanto.” Hosted by journalist David Weinberg, “Dreamtown: The Story of Adelanto” tells the story of a California Mojave desert town that attempted to pivot from the prison industry to pot. For the artwork, I illustrated a hazy, hot-boxed-out postcard for the town of Adelanto featuring its desert landscape and marijuana industry.
SENIOR ART DIRECTION BY JESSE MCLEAN
SPECIAL THANKS TO BERNARDO SERNA
KEY ART
INITIAL CONCEPT SKETCHES
KEY ART
SOCIAL PACKAGE
CUSTOM POSTCARDS FOR MAIL CAMPAIGN
TYPE SYSTEM
COLOR PALETTE