San Diego Musical Theatre: 2022 Season

From 2020-2022, I had the pleasure of working on the Social Media and Marketing team for San Diego Musical Theatre (SDMT). During my tenure, I refreshed SDMT’s brand identity and developed a new branding suite for its SDMT Academy. For SDMT, I created a new type and color system based on their 2022 season that could be scaled to future shows. For SDMT Academy, I built an excite full branding suite to engage with younger audiences.