From 2020-2022, I had the pleasure of working on the Social Media and Marketing team for San Diego Musical Theatre (SDMT) to develop strategies to promote SDMT’s shows and grow its online presence. During my tenure, I refreshed SDMT’s brand identity based on their 2022 season that could be scaled to future shows. and created new social templates. Additionally, I built a new branding suite and social strategy for their educational program, SDMT Academy, to excite and engage with younger audiences.